How do you reach out to customers?

Use an outbound call center.

What is an outbound call center?

An outbound call center helps businesses make calls to clients or prospects on behalf of their business. Outbound call agents can call for a variety of reasons like customer support, sales, fundraising, and survey research. They're different from inbound call centers, which focus only on receiving calls. Outbound call centers are usually enabled by cloud-based software and designed to help businesses actively engage with customers.

Zendesk has out-of-the-box integrations with leading industry solutions, so organizations can easily deliver proactive support or drive new business from sales from their call center. They can use the same platform they use to manage their other communication channels.

Take a different approach

It might seem counterintuitive to use an outbound call center. When a customer has an issue, they’ll take the inbound approach for the information they need—but, there are many reasons to consider calling via outbound like:

  • Proactive support: Practice strong customer support through a call center by having agents reach out before there is a problem.
  • Research: Sometimes the best way to learn what a customer wants is to ask. Doing this via an outbound call center will allow them to speak with an actual person instead of responding to an email. This leads to a more thorough conversation and more information for both sides.
  • Renewals or expansion: When it comes time to renew, a phone call can be a great way to check in and have a genuine conversation. The same goes for an outbound effort to offer a current customer a new sales opportunity and expand on their previous purchase.

Each solution can be carried out by agents through support channels like email, but some companies find that a phone call can be more successful as it is a real-time, human to human conversation. And using outbound call center software allows agent to incorporate data about the caller and track their success.

Outbound call centers the right way

There are many benefits to using an outbound call center, and it’s very important to understand how and when to use it. Many customers don’t like receiving phone calls from businesses—but when they do, customers don’t want to be on the phone longer than is necessary. Here are some best practices to help ensure the success of your call center:

  • Have a reason to get in touch. If an agent is providing proactive support, make sure it's a conversation that should be handled over the phone. If it's a question with a simple answer, that can be handle by email. A chat about sales or expansion better be worth a live conversation—or you risk rubbing customers the wrong way.
  • Use call management. Make sure you're getting in touch with the right people at the right time.
  • Track metrics. Stay on top of the success of your efforts. Keep track of whether you’re alienating more callers than helping, how much income your team is generating through sales calls, or if you customers prefer a call over other channels. Tracking these metrics will improve the efforts of your call center.
  • Team up with outbound. Using an outbound call center will integrate all your current workflows and systems into a single location—allowing you to track and maximize every call.

The right fit for your business

Businesses of all sizes benefit from proactive support. The benefits of outbound call centers allows you to engage with your customers before a problem comes up, learn how to better serve them, and notify them of expansion opportunities.

Step in the right direction

Zendesk helps outbound call centers make the most of every single customer call whether it’s for support or sales. With out-of-the-box integrations with leading telephone solutions, organizations can easily deliver proactive support, and drive new business from the same platform they use to manage their other support channels.