15 Best Sales Funnel Software and Sales Funnel Builders

Optimize your pipeline. Automate your sales funnel.

A guide to the best sales funnel software

From a potential customer’s first interaction with your company, right up to the moment they buy, your company should be in control of every step. Sure, some customers can be convinced by outside factors you have nothing to do with. But you can’t always rely on luck to convert leads into customers. A reliable funnel process can be improved, repeated, and scaled. Luck cannot.

In this guide, we’ll discuss one of the most powerful software tools for boosting profits and productivity by building a repeatable, improvable sales funnel. We’ll answer some of people’s most common questions about sales funnel software. And we’ll review 15 of the best sales funnel tools currently on the market.

What is sales funnel software?

Sales funnel software is a digital tool for building and monitoring your business’ sales funnel. It’s probably one of the most useful and critical processes for your success. Without a robust sales funnel, businesses end up having to rely on guesswork. And that can translate into enormous and unnecessary risk. Sales funnel software offers easy-to-use tools for refining and watching your buyers’ journey. You have real-time data about the success or failure of your marketing efforts. No guesswork needed.

A sales funnel is a series of steps starting at the top of the funnel that narrows to the final stage at the bottom of the funnel. You’ll find different versions of the sales funnel using different labels and vocabulary. But a typical sales funnel will include steps with labels that look similar to this:

  1. Awareness. A potential buyer finds your product.
  2. Interest. The potential buyer expresses interest by reaching out or otherwise providing some information about themselves.
  3. Desire. The potential buyer decides that they want your product.
  4. Action. The potential buyer purchases your product, becoming a customer.

Not every business’s sales funnel is going to look the same. As you consider what kind of sales funnel software to invest in, think about which steps are most important to your unique sales funnel. That way, you can choose your software based on which features are most valuable to you.

Why is the sales funnel important?

Most customers don’t notice that a customer experience exists unless something goes poorly. Most of the time, it’s only when the experience is bad that customers will have something to say. And nowadays, they have plenty of platforms to shout their displeasure from.

Having a sales funnel lets you plan out a smooth and repeatable buying process for your potential customers. They’ll be more inclined to purchase from you again. Because even if a customer is happy with the product they receive, they’re more likely to try the competition next time if they had a confusing, frustrating, or lengthy experience. Also, using sales funnel software helps you prevent errors and bad practices that create unhappy customers. They can drive other people away from your business with stories of their bad experience.

Which companies should use a funnel builder software?

Any business with an online store should be using sales funnel builder software. Every business, no matter its size or industry, wants each new customer to become a returning customer. This means ensuring that the customer’s buying experience is simple and stress-free, without any periods of confusion or wasted time. Using sales funnel software streamlines your buyer’s journey, building a strong customer base that can support and fuel your growth.

When should you opt for a sales funnel builder?

There’s no hard-and-fast rule about when it’s best to commit to a sales funnel builder. Maybe your business is brand new. Or maybe it’s decades old, and you’re looking to streamline your practices and give your bottom line a boost. You can begin incorporating sales funnel tools into your sales process whenever you feel ready for that boost.

An easy way of knowing you’re ready is to sign up for a sales funnel software free download trial. Test driving a platform is probably the best way of knowing which platform is the right fit for your company.

Sales funnel software features

There are different kinds of sales funnel software. Some are more focused on email marketing, while others are built exclusively for creating landing pages and webforms. Below is a list of the most common sales funnel software features. It includes some that every platform should have no matter what step of the funnel it focuses on.

  • Lead generation. Lead generation software lets you collect, score, prioritize, and assign leads. You can quickly and efficiently move potential customers along your sales funnel.
  • Sales dashboard. A KPI sales dashboard is a clean and interactive one-stop screen for inspecting your sales funnel data. View daily metrics in graph or chart form and check your KPIs and upcoming sales activities.
  • Automation. Sales force automation (SFA) tools eliminate some of the more mundane and time-consuming administrative tasks that typically steal valuable hours away from your team. Automated sales funnel tools save time and energy that are better spent on revenue-generating activities.
  • Email marketing/management. Reach out to potential buyers with personalized email messaging that further generates interest in your product or service. Create emails quickly from templates, and track click and open rates so you can monitor the efficacy of your campaigns.
  • Integrations. Connect seamlessly with your other sales apps for maximum ease of use. Your sales funnel software should be able to share and use data across your favorite platforms. You won’t get stuck constantly switching between browsers and manually moving data from one platform to the other.
  • Mobile access. Conduct business right from your iOS or Android mobile device wherever you go, even when you’re offline or where service is patchy.
  • Customer relationship management. Your CRM software system is where all of your critical customer data is stored and analyzed. CRM funnel users manage all of their sales funnel building activities on a platform that’s already connected to their most valuable and easily accessible customer data. So they can ensure the best customer experience possible.

What are the benefits of using funnel software?

  • Handle more leads. Sales is a numbers game, so you have to be able to handle large volumes of leads if you want to increase sales. Sales funnel software gives you the tools to create large and easily accessible contact lists and databases. By eliminating the amount of time and manpower that would normally go into locating useful customer information, your sales teams can handle larger volumes of leads. Which ultimately translates into more sales.
  • Save on costs. If you tried to operate a profitable sales funnel without investing in software, you could probably do it with the right people. But people are an investment, too, and they come with certain risks that software platforms do not. Sales funnel software lets you save on costs by allowing you to operate a streamlined sales funnel without bloating your staff with employees.
  • Build better marketing campaigns. Unlike billboards along the highway, online marketing tools can capture information about the people viewing it. Like where they live, what they’ve clicked, and how they found you. Track your marketing efforts to see which campaigns generated the most profitable responses. If you do, you’ll be better able to refine your campaigns to attract even more profitable leads.
  • Improve customer retention. If you’re like most people, you’ve probably read your fair share of product reviews before. You know that even if a customer likes your product, they can still deduct points for a frustrating or clunky buying experience. By building and maintaining a well-organized and responsive sales funnel, you can expedite and improve your buyer’s journey. There will be no reason to turn to the competition. Sales funnel software lets you cut down on response time and deliver personalized messaging. All while building trust in your brand and customer loyalty.

15 best sales funnel builders and software (Free & Paid)

Zendesk Sell

Zendesk Sales Funnel Software

Zendesk Sell is a straightforward CRM sales funnel automation tool for full funnel tracking for a seamless and profitable customer journey. It offers an intuitive lead tracking system with tools for lead generation including landing page builders, web forms, automatic lead scoring, and more. And with more leads in your funnel, Zendesk’s user-friendly contact management features provide simple processes pulling up customer information instantaneously. Manage greater volumes of potential buyers with ease. Automatically generate accurate and real-time reporting so you always have a realistic measure of your business’s overall health.

Building and maintaining your sales funnel on a CRM platform like Zendesk Sell gets you a host of easy-to-use features: email intelligence, customizable dashboard, prospecting tools, and mobile access.

Starting price: $19/month
Free trial: yes

Features:

  • Content delivery
  • Segmentation
  • Goal management
  • Lead management
  • Sales dashboard and analytics tools
  • Sales force automation
  • Data import/export
  • Campaign management

WishPond

Wishpond Sales Funnel Software

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WishPond is a cloud-based marketing tool offering features like landing pages, online advertising, and lead management. Its Marketing Executive features acts as a guide to lead you through the steps of your marketing process. It offers continual advice on best practices for creating impactful campaigns.

Create attractive landing pages that speak to your target audience using the drag-and-drop editor, and get real-time analytics on how your campaigns are performing.

Starting price: free up to 200 contacts, then starting at $44.00/month paid annually or $69.00/month paid monthly
Free trial: yes

Features:

  • Customizable templates
  • AB testing
  • Drag & drop
  • Drip campaigns
  • Marketing automation

Kartra

Kartra Sales Funnel Software

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Kartra is another well-known marketing platform for online businesses. Build landing pages from pre-designed templates, create brand-appropriate checkout pages, and learn more about your customers with insightful surveys and quizzes. Kartra also offers useful sales funnel features like email automations that can send follow-up emails, track click rates, and assign tags for segmentation.

Katra also has a helpdesk that allows for multi-agent collaboration, canned responses, and funneling tickets by department.

Starting price: $79.00/month
Free trial: no

Features:

  • Data import/export
  • CRM
  • Prospecting tools
  • Email marketing
  • Form builder

Leadpages

Leadpages Sales Funnel Software

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This code-free landing page builder includes features for growing your email subscriber list and creating high-converting marketing pages. It also offers real-time tracking so users can easily catch up on how they’re performing. The Drag & Drop Builder allows users to customize premade website templates, which includes a conversion kit for creating checkout forms, pop-ups, alert bars, and AB testing.

Starting price: $27/month
Free trial: yes

Features:

  • Pre-built templates
  • Form builder
  • Drag & drop
  • Online booking tools
  • Data import/export

ConvertFlow

ConvertFlow Sales Funnel Software

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ConvertFlow is a platform for building lead converting pages, pop-ups, and forms. Users like to use ConvertFlow for re-targeting CTAs and gaining insightful AB test reporting. Create announcements about upcoming sales or promotions using sticky bars and segment your potential customers with its survey creator. Or send out marketing materials based on fine contact details like location, website visit history, and their interests.

Starting price: free up to 5,000 website visitors per month, then $49.00/month
Free trial: yes

Features:

  • Campaign segmentation
  • Dashboard
  • Form builder
  • Behavioral targeting
  • Customer profiles

Drift

Drift Sales Funnel Software

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Drift is a digital tool using Conversational Marketing and Conversational Sales to accelerate conversion. It promises to shorten your sales cycle and provide personalized experiences for your customers, so you can strengthen your company’s brand. Drift lets users create hyper-personalized messaging for website visitors, so you can catch potential customers at the moment of highest interest.

Starting price: information not provided by vendor
Free trial: yes

Features:

  • Mobile optimized emails
  • Data import/export
  • Customized CTAs
  • Proactive chat

MailChimp

Mailchimp Sales Funnel Software

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MailChip is an online marketing tool that offers sales funnel software free download options for small businesses. Move website visitor traffic into your funnel with MailChimp’s easily customized landing pages templates. It also hosts a user-friendly API to send trigger-based messages about account activity. MailChimp allows users to track their entire customer journey, so businesses can send customers highly targeted messaging that will resonate.

Starting price: free up to 12,000 emails per month and 2,000 subscribers, then $10/month
Free trial: yes

Features:

  • Behavior analytics
  • Campaign analytics
  • AB testing
  • Automated publishing
  • Channel management

ClickFunnels

ClickFunnels Sales Funnel Software

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ClickFunnels is a funnel builder and marketing tool for entrepreneurs who don’t know how to code. It has a clearly-laid sales funnel process for adding contacts to your email list, building value in their eyes, collecting payment, upselling, and delivering your product. It covers the entire customer journey, and offers simple tools like a drag and drop webpage editor, marketing automation, dashboard, and lead generator.

Starting price: $97.00/month
Free trial: yes

Features:

  • Contact database
  • AB testing
  • Real time editing
  • Landing page/web forms
  • Drip campaigns

Demio

Demio Sales Funnel Software

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Demio is a webinar software program for creating memorable and lead-converting webinars. Demio promises to help users create seamless webinar experiences for marketing their products and services. Create registration pages for easy sign up, use chat and polls to get information directly from your audience, and see the numbers on webinar events to know who was the most engaged.

Starting price: $34.00/month
Free trial: yes

Features:

  • On-demand webinars
  • Screen sharing
  • Polls/voting
  • Event management
  • Customizable branding

Kajabi

Kajabi Sales Funnel Software

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Kajabi is mainly geared towards creators of online courses and content. But it also includes powerful marketing funnel tools like landing page builders, email marketing, and checkout pages. Administrators can also use Kajabi’s platform to process payments, automate targeted marketing campaigns, and access multiple marketing tools from a single platform.

Starting price: $129.00/month billed monthly, $103.00/month when billed annually
Free trial: yes

Features:

  • Promotions management
  • Customizable templates
  • Video support
  • Website management
  • Email marketing

GetResponse

GetResponse Sales Funnel Software

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GetResponse is an email marketing tool offering a sales funnel builder feature for online sellers. Using data sourced directly from your online store, the GetResponse system automatically makes recommendations for upsells. And it sends reminders and offers about abandoned carts to reclaim revenue. Users also like GetResponse for its automation templates feature. It sends automatically-triggered welcome emails, recommends products based on purchasing history, and uses behavioral targeting to track and rate customer actions.

Starting price: $15.00/month
Free trial: yes

Features:

  • Drag & drop
  • Drip campaigns
  • Form builder
  • Customer surveys
  • Website visitor tracking

ConvertKit

ConvertKit Sales Funnel Software

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ConvertKit is a sales funnel tool and email marketing platform used by musicians, authors, coaches, podcasters, and more. It includes features for growing audiences, including landing pages and email sign up forms. ConverKit promises a clutter-free experience writing emails that resonate with audiences. Users can also create as many branded email templates as they want, use filters to determine who sees which emails, and schedule emails to be sent at a later date.

Starting price: $29.00/month
Free trial: yes

Features:

  • List management
  • Segmentation
  • AB testing
  • Mobile optimized emails
  • Event triggered actions

ActiveCampaign

Active Campaign Sales Funnel Software

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ActiveCampaign is an Customer Experience Automation platform for email automation and CRM. It offers tools for eCommerce, B2B, and B2C companies. It also allows users to shop for products by industry, including travel and hospitality, education, small business, fitness and nutrition, and more. ActiveCampaign offers useful features for reaching and engaging with customers, using precise targeting to attract their attention. It also has a 22 promise guarantee, including 2-year price lock and free online training.

Starting price: $9.00/month
Free trial: yes

Features:

  • Template management
  • Campaign planning
  • Segmentation
  • Social marketing
  • Website visitor tracking

GrowSurf

Growsurf Sales Funnel Software

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Word-of-mouth is still a great source of business opportunities. GrowSurf’s platform for tech companies promises to maximize ROI by increasing new leads from referrals. It includes features like automatic link generator, automated reward fulfillment, and fraud detection. Users also enjoy that GrowSurf is fully whitelabeled, meaning that businesses using your referral program can make it match their brand’s look and feel.

Starting price: $200/month
Free trial: yes

Features:

  • Referral templates
  • Social promotion
  • Reward management
  • Lead engagement
  • Contact management

Keap

Keap Sales Funnel Software

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Formerly InfusionSoft, Keap is a cloud-based platform for operating a sales funnel in CRM. It promises to help capture and convert leads with improved efficiency, and includes features like appointment booking which allows clients to book time with you based on your availability. Users also enjoy the automated email follow-up feature for reaching out to customers when they fill out a form on your site. Additionally, Keap’s Zapier integration provides access to 2,000 different business apps.

Starting price: $79.00/month
Free trial: yes

Features:

  • Relationship tracking
  • Customer surveys
  • Subscriber management
  • Form builder
  • Marketing automation

Summary of the best sales funnel software

24/7 live rep support Mobile access Dashboard Marketing automation Lead qualification Reporting /Analytics
Zendesk
WishPond
X
X
Kartra
X
X
Leadpages
X
X
X
X
X
ConvertFlow
X
X
X
Drift
X
MailChimp
X
X
ClickFunnels
X
X
Demio
X
X
X
Kajabi
X
X
X
X
GetResponse
X
X
ConvertKit
X
X
X
X
ActiveCampaign
X
X
GrowSurf
X
X
X
X
X
Keap
X

*features information sourced from Capterra.com

How to find a sales funnel builder that will meet all your expectations?

Finding the right sales funnel tool for your business doesn’t have to be a stressful process. Take some time to research the different tools out there, and compare their features to the needs of your company. Talk to your teams about which automation tools they think would save them the most time and energy All while still helping them deliver an excellent standard of care to their customer base.

The best way to know if a platform is the right fit for your company is to try a tree trial. So you can test drive their features and get a feel for their interface. In your search for sales funnel builder software, keep your eye out for platforms offering a free trial. Test drive and purchase with greater confidence.

Frequently asked questions

What is the difference between a sales funnel builder and a landing page builder?

A landing page is a single web page designed with one marketing goal in mind. And that’s usually to get the visitor to submit an email or sign up for a demo. Sales funnel builder software, on the other hand, is meant to guide the customer through the entire buying experience, not just a single page.

How many payment gateway providers do the sales funnel software have?

There are four payment gateway types for processing orders:

  • Hosted gateways like PayPal. The buyer is directed away from the vendor site to the Payment Service Provider (PSP) page, then back to the merchant’s page after the purchase is complete.
  • Self-hosted gateways like Shopify. The transaction is processed directly on the merchant’s website.
  • API hosted gateways. The customers enter their card information into the merchant's site forms. The payment is processed by an Application Programming Interface or HTTPS queries.
  • Local bank integration. The customer is redirected to the bank’s website where the payment is processed before being redirected back to the merchant’s site.

Integrations with your sales funnel software platform allow you to select which payment gateway you want to use that makes the most sense with your preferred customer journey.

Do you lose all your content if the sales funnel builder crashes?

Your sales funnel software should come with robust enough security so that if it crashes, you’re not losing valuable content. Always be sure to carefully read the Terms & Conditions of any sales software you decide to use. Make sure the provider you choose can guarantee protection from accidents that can have disastrous and profit-hurting consequences.

Does the Zendesk sales funnel builder offer a free trial to test the software?

Zendesk offers a 14-day free trial to test drive all of their features, including those for building and monitoring your B2C or B2B sales funnel. Users can also take advantage of Zendesk’s useful contact management system features, so you can maximize the reach and volume of your sales funnel.

Where are automated sales funnels used?

Sales funnels are used within companies and industries looking to take total control of their customer’s buying experience. They understand that if the process of buying their product is too long or complicated, customers are free to try the competition next time. Funnel builders are used by small businesses and enterprise companies alike. Because businesses of all sizes need some level of control over the buyer experience to ensure that they’ll continue the relationship.

Ready to try sales funnel software?

Zendesk is a fantastic tool for streamlined, lead-converting CRM sales funnel management. With powerful automation features and a user-friendly interface, Zendesk has tools to manage every step of your unique sales funnel, no in-depth IT skills needed.

Sign up today to experience seamless, free CRM system and sales funnel tools for 14 days.