11 best Contact Us page examples (+ how to create your own)
Your Contact Us page can leave a lasting impression on existing and potential customers. Do away with generic templates and create a page that stands out in all the right ways.
Published December 3, 2021
Last updated December 3, 2021
A Contact Us page isn’t just another page on your website. In fact, it is one of your most valuable pages—and should be treated as such. A contact page provides guidance for existing customers and offers an overview of your brand for new visitors.
But contact pages aren’t always crafted with care. They might be missing a phone number or links to social channels, or they may be totally outdated or tricky to navigate—all of which makes for a bad customer experience. Poorly designed contact pages can frustrate your visitors and even prompt them to abandon your company for a competitor.
Learn how to craft a helpful, informative Contact Us page so you can make it easy for customers to connect with your business and get the information they need.
Contact page best practices and examples
Check out these Contact Us page examples and tips to help inspire your own.
Keep it simple
You can never go wrong with a straightforward Contact Us page. Customers don’t want to be overwhelmed with options when they need to speak to someone at your company. They want answers upfront, so it should be seamless for them to find what they need quickly.
The first step in simplifying your contact page is making it visible. According to Jeremy Korman, senior product marketing manager at Zendesk, your Contact Us page must be accessible from your homepage, app, or wherever people primarily interact with your business.
While most companies put the Contact Us page link at the bottom of their homepage, Korman recommends including it above the fold of your website. That way, users don’t have to scroll all the way down to get the information they’re after.
It’s also important to identify intent and create a page that matches customers’ needs so they can connect with the right team members from the beginning.
“Try to differentiate options by identifying why someone is reaching out,” Korman advises.
For example, there are two options on the Zendesk Contact Us page. People can either talk to a sales agent or get support through the help center.
If you ask customers to submit inquiries on your page, ensure you use the Contact Us form wisely. Try to limit the form to the essentials—such as name, email, and reason for contacting your company—just like the ecommerce marketing platform Privy did.
A longer form is fine if you need more information to serve the customer better. Let’s look at a great Contact Us page on Notion’s website. Though the form is lengthy, all the fields serve a purpose: They’ll help the Notion sales team determine whether potential customers are the right fit for their product. Based on the responses, reps can whittle down the list of leads and go with the most viable opportunities.
Key takeaway: A simple contact page that provides people with the help they need upfront is better than an elaborate page with unnecessary information.
Offer multiple contact options
Consumers want more than one way to get in touch with companies. A good Contact Us page features a variety of options for every customer.
“People have different preferences depending on what type of problem they have, how urgent it is, and their availability,” says Korman. “While some people want to talk on the phone, others might prefer email because they’re busy and can’t spend a long time on a call.”
Providing different types of contact options is especially important if you want to deliver convenient, 24/7 support. Self-service tools—such as AI-powered chat, FAQs, and knowledge base articles—help customers find the answers they need outside of business hours.
Include an array of options, such as:
- Phone numbers
- Self-help resources
- Social messaging
- A map with your locations (headquarters and local offices, if applicable)
Union Bank & Trust (UBT) ticks all the boxes when it comes to offering varied support options. The company provides phone numbers for regional and local offices. A live chat option is also available for users who prefer messaging and quick responses.
In case customers need help after business hours, there are self-service resources provided on UBT’s contact page. If buyers still need assistance, there’s a contact form with a note saying a representative will respond soon.
Key takeaway: Understand your customers’ preferred communication methods and include each one on your Contact Us page.
Encourage customers to self-serve
Your buyers want to find answers and solve their problems quickly. Sometimes, the fastest way to resolve an issue isn’t picking up the phone to call customer support—it’s looking through the knowledge base or help center. In these cases, it’s best to prompt customers to use the self-service options available.
“The fastest way to solve a problem is often by making it easy for customers to find answers on their own. Investing in a help center and making it easily accessible is a great way to make this happen,” says Korman.
Korman suggests finding the right balance between making it easy for customers to reach out about urgent issues and giving them the opportunity to self-serve. Be intentional about structuring your Contact Us page to steer people in the right direction. For example, Plesk places its knowledge base articles and FAQs at the top of the contact page.
If the customer can’t find what they’re looking for via the self-help tools, alternative contact options are listed below.
Thanks to this Contact Us page structure, Plesk’s support agents can spend more time attending to unique or complex issues instead of rehashing answers to basic inquiries over and over again.
Key takeaway: Empower customers to help themselves by strategically positioning self-service resources on the contact page.
Make it customer-centric
Just like any other page on your website, you need to create the Contact Us page with your buyers in mind.
Consider design agency Fortnight’s Contact Us page. People visiting an agency’s contact page likely want to speak with someone one-on-one, so Fortnight lists a physical address for walk-ins and an email for immediate inquiries. Customers can also schedule a call to discuss their project, and those who are undecided can calculate their own quotes before making a decision.
On the other hand, a consumer visiting an ecommerce website might have a simple inquiry—such as asking for delivery information or canceling an order—that doesn’t need to be addressed by an agent. Sezzle’s contact page leads with FAQs that address common questions upfront to reduce the number of support calls and tickets.
Key takeaway: Don’t use generic templates to build a contact page. Instead, customize your page to suit your customers’ unique needs.
It’s not uncommon for consumers to feel anxious when they reach a Contact Us page, so make an effort to put their minds at ease.
UBT immediately reassures customers with comforting taglines and copy such as, “We’re here for you” and “Talk to real people who are ready to help.” If you’re having problems with your money, these are words you definitely want to hear.
The bank also builds clients’ confidence by linking to a “Meet the Team” page. Customers can see who’s helping them solve their problems and learn more about their qualifications from this page.
Words aren’t the only way to reassure customers. The face of a smiling person—like the one in the picture on Greenhouse’s Contact Us page—can also signal positive emotions and encourage buyers to reach out to you.
Key takeaway: Use your Contact Us page to convince customers that you’re on their side and eager to help.
Maintain your brand voice
It’s essential to sound the same on your Contact Us page as you do on your other website pages. Keeping a consistent brand voice instills confidence and fosters deeper connections with your customers.
Frida, for instance, uses quirky copy to showcase its fun brand voice on the Contact Us page. The “What the FAQs” header and the “What's the fuss?” section are sure to put a smile on any customer’s face.
Meanwhile, In Good Taste employs the use of puns to keep its Contact Us page playful and laidback, a voice you’ll see across the entire brand.
Key takeaway: Showcase your brand’s tone of voice—be it funny, serious, or playful—on your contact page to create a sense of familiarity and connect with your customers.
Include a CTA and social proof
Customers usually have a goal in mind when they land on your website’s Contact Us page. But your contact page can also be a great place to encourage consumers to take a specific action, like visiting your help center.
You can include a call to action (CTA) to start a free trial or request a demo, but only do this after presenting buyers with the information they need. You can position your CTA at the bottom of the Contact Us page, just like TravelPerk does.
You can also include social proof by mentioning the companies you serve to convince potential customers to buy from you. For example, Notion mentions its well-known clients—such as Pixar, Spotify, and Headspace—on its Contact Us page.
Key takeaway: Place a CTA that encourages customers to take action on your contact page. You might direct them toward your help center or your free trial landing page.
Manage Contact Us page inquiries with Zendesk
No matter how well-structured or creative your Contact Us page is, customers will only be happy if they get what they need when they reach out to you.
If you provide different contact options, people will be reaching out to you from multiple channels. The ensuing volume might be a lot to handle, but using an omnichannel solution like Zendesk can help ensure you don’t leave customers hanging.
With the ability to manage and respond to messages from one unified place, deliver self-service content, and collaborate with other teammates, support agents can easily stay on top of all inquiries that come in via your contact page.