Software for lead and opportunity scoring
Last updated August 20, 2025
Focus on the highest value leads and opportunities.
Lead scoring allows you to assign a numeric value and prioritize your leads based on historical data, so your sales reps can focus on high value prospects. Using demographic, firmographic and channel inputs to score, your team will know where best to spend their time.
Lead Scoring
Automatically assign leads a numerical score informed by characteristics of historically successful leads. Scores can include almost any variable on the lead record such as lead source, contact information and firmographic data.
Opportunity Scoring
Score deals using account and deal attributes to better understand which deals to prioritize and which deals may require a bit of extra effort.
Smart Lists
Both lead and opportunity Smart Lists include scoring and a number of related data points, so you can sort and filter quickly through thousands of records to understand and prioritize your prospects.
Turn leads into loyal customers
Scoring leads helps you prioritize opportunities—but keeping those hard-won customers means delivering experiences that feel personal and seamless.
Winning leads is only step one—turning them into loyal customers requires exceptional service. With Zendesk, your team can deliver personalized support across every channel, backed by AI that automates routine tasks and surfaces insights in real time. Build stronger relationships, boost retention, and scale without added complexity. Experience Zendesk’s complete solution free for 14 days.