Zendesk research: analytics

High usage of analytics in customer service pays off: companies that depend more on analytics reports are shown to perform better than those who don’t. These metrics, which gauge important indicators like customer satisfaction and related efficiency factors, can help companies identify their successes as well as areas of improvement. How else can companies take a data-driven approach to customer service? This Zendesk research report explores:

• Benchmark metrics for customer satisfaction
• Results of high usage of analytics versus low usage
• Rankings of the most data-driven industries

Download the full report for full details and insights

If you’re a fan of metrics, analytics, and other things with numbers in them, visit the Zendesk Benchmark page to see how your customer support stacks up against the competition.