Deliver enterprise-grade service with AI designed for privacy, transparency and accuracy in every response. With humans in the loop, your team maintains the control needed to keep support reliable at scale.
Reduce the risk of data exposure when you leverage AI in service.
Deliver reliable service
Improve resolution efficiency and consistency without sacrificing quality.
Stay in control of automation
Keep human oversight and understand where AI is used and why it acted.
Get independent assurance
Rely on third‑party validations like ISO 42001 and transparent governance controls that prove Zendesk AI is governed and protected.
TRUSTED AI PILLARS
AI built on trusted foundations
Prompt shielding and strict accuracy thresholds help reduce unsafe or low-confidence outputs – so RAG‑grounded responses stay reliable and aligned to your service standards.
AI responses are clearly identified for customers, and AI features are labelled in the Admin Centre. Confidence scores and action logic provide reasoning visibility into AI decisions, so teams can keep oversight.
Trustworthy AI knows its limits. Zendesk AI uses safe fallbacks, such as bounded guidance or agent hand-offs, to prevent guessing in complex or ambiguous cases.
Humans stay in the loop. Enable generative AI at your pace in Admin Centre and give agents the final say with built-in review so they can edit, reject or turn off AI suggestions before anything is sent.
A secure and flexible model strategy
We vet our models for privacy and security using strict requirements. With Zero Data Retention, providers never store or use your data for training, ensuring your brand and customer information remain protected.
We continuously benchmark model performance for customer service use cases, helping ensure Zendesk AI delivers reliable results in real support interactions.
Our AI governance combines strict access controls with proprietary sanitation. We use pre-trained models to ensure your customer data is protected from leakage and maintains the integrity of your brand.
Compliance-ready
Zendesk AI aligns with global privacy standards
Don’t let changing regulations slow you down. With Zendesk, our robust privacy features, technical controls and AI governance and impact assessments help you maintain requirements and compliance at scale.
It means Zendesk is designed to help you leverage AI in support of customer service with safeguards for data protection, reliable and secure customer experiences and transparent governance – so you can use AI responsibly, not just quickly.
Yes. Most teams start with lower-risk use cases (like internal agent assistance or narrow customer intents), then expand once quality and governance expectations are met.
Yes. Simply define clear boundaries for what AI is allowed to do versus what requires a human decision. Start with assistive workflows and expand only when you’re confident in the controls and outcomes.
A trustworthy service experience needs a safe fallback. Plan for uncertainty by ensuring there’s a clear escalation path. This way, customers still get help even when automation can’t confidently complete the request.
Visit the Zendesk Trust Centre for up-to-date certifications, reports and related compliance documentation.