Zendesk research: Net Promoter Score® (NPS)

Net Promoter ScoreNet Promoter Score (NPS®), helps companies measure customer loyalty by asking a simple question: how likely are you to recommend our brand to a friend or colleague? This report looks at 103,000 NPS responses across multiple industries, and reveals what a good NPS number looks like and the type of customer feedback a company can draw from sending an NPS survey. In this report learn:

  • How to best initiate NPS surveys
  • What lessons can be learned from the findings
  • How to analyze qualitative feedback
  • The difference between Net Promoter Score and customer satisfaction

Read the full report for these and more insights

Net Promoter, Net Promoter Score, and NPS are trademarks of Satmetrix Systems, Inc., Bain & Company, Inc. and Fred Reichheld.

If you're a fan of metrics, analytics, and other things with numbers in them, visit the Zendesk Benchmark page to see how your customer support stacks up against the competition.

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