Trademark Usage Guidelines
Zendesk’s trademarks and brands are Zendesk intellectual property and are among our most valuable assets. In order to preserve and protect these brands, it is essential that they are used properly. Follow these Guidelines and our Brand Style Guide for using Zendesk’s trademarks and brands properly in all communications, documents, and electronic messages.
These Guidelines apply to Zendesk employees, customers, partners, licensees, outside suppliers and vendors, and other third parties. If you are a Licensee of a Zendesk trademark or logo, your license agreement may have particular usage guidelines different than provided here. If so, please follow the specific guidelines in your agreement. If you are a Licensee but have not been provided with special guidelines for usage of Zendesk brands, then these Guidelines apply to your usage of Zendesk brands.
You may reference Zendesk’s products and services using the Zendesk trademarks, so long as such references are: (1) truthful, fair, and not misleading, and (2) comply with these Guidelines, which may be modified from time to time by Zendesk in its sole discretion. The Zendesk trademarks and brands should never be used in a way that could cause anyone wrongly to believe that your products or services are offered, endorsed, or sponsored by Zendesk or any of its subsidiaries.
Specific Do’s and Dont’s
Zendesk Suppliers and Vendors
Please follow the specific trademark usage guidelines, if any, contained in your agreement with Zendesk. Use of Zendesk’s trademarks and brands must be explicitly approved by Zendesk Procurement and Branding. Please contact your Zendesk representative with any questions regarding the approval process.
Properly designate the status of Zendesk’s trademarks by using the correct trademark symbol (® or ™) reflecting Zendesk’s ownership of particular marks as set forth below. Also include an attribution of Zendesk’s ownership in the following format: “_______ is a trademark of Zendesk, Inc.”
- In letters, memos, press releases, white papers, advertising, slides, foils, video, and other multimedia presentations:
- Properly designate (with ® or ™) all of Zendesk’s trademarks at the most prominent use (usually a headline) and again on the first occurrence in copy; and
- In the case of presentation graphics, trademarks should be designated with the proper trademark symbol on each page, slide, and foil.
- In newsletters, magazines, and publications containing multiple articles:
- Properly designate (with ® or ™) all of Zendesk’s trademarks on the first occurrence in the document, in headlines and on the first occurrence in every article in which they are used.
- In brochures, annual/quarterly reports, books, technical documentation, and other bound documents:
- Properly designate (with ® or ™) all of Zendesk’s trademarks on the first occurrence in the document, in headlines, and on the first occurrence in text.
- In all charts or graphs, properly designate trademarks (with ® or ™).
- On all packaging, always use the trademark symbol in every reference.
Trademarks are Singular Adjectives, Not Verbs and Should Not be Made Possessive
Use the Zendesk trademarks only as adjectives followed by the appropriate generic product or service noun describing the relevant product or service (e.g., “the Zendesk® help desk platform rocks”). Zendesk trademarks should not be used in plural or possessive form or as verbs.
References to Zendesk, Inc.
When Zendesk is used to refer to our company, Zendesk, Inc., rather than as a brand of product or services, then the rules for proper usage change slightly. Unlike trademarks, company names are proper nouns; they can be used in the possessive form and do not need to be followed by a generic term. Neither the ™ nor ® symbol should accompany references to Zendesk as a company. Example:
Correct: Zendesk is now offering its customers more choices than ever.
Incorrect: Zendesk® is now offering its customers more choices than ever.
Do not assert rights over any Zendesk brand whether by incorporating a Zendesk brand into your own product or service names, trademarks, logos, company names, or domain names or seeking a trademark or domain name registration for any term that includes a Zendesk brand.
Zendesk Logo Use
Do not make unlicensed use of Zendesk logos, such as the Z logo listed below. Third party use of Zendesk logos requires a license or written permission from Zendesk. If you are interested in obtaining a license to use a Zendesk trademark or logo, contact us to discuss your proposed use.
Style of Use
When using Zendesk’s trademarks: (i) follow the style and usage guidelines available in our Brand Style Guide; (ii) use our Logos exactly as they appear here, and do not alter or distort their appearance in any way, for example, by adding your own design elements or changing the font, colors, or size; (iii) allow for clear space around our Logo; and (iv) maintain the legibility of our Logos and keep them sharp, clear, and well-produced. When using our Word Marks, you may not change their appearance by abbreviating them, incorporating them into acronyms, changing their spelling, using them in parts, or using improper capitalization.
No Trademark Bidding
Unless expressly permitted in an agreement between you and Zendesk, you may not bid on a Zendesk trademark (or any variant or extension thereof) as a keyword on any search engine, or use a Zendesk trademark (or any variant or extension thereof) in any form of paid advertising including, but not limited to, paid social and display advertisements.
You may not use a Zendesk trademark in a disparaging or degrading manner.
The following is an illustrative, non-exhaustive list of logos and trademarks owned by Zendesk. Because this list of logos and trademarks and their status could change over time, including as we add new products and services, please review this section in these Guidelines periodically. Please note that the absence of a product or service name or logo from the list below does not constitute a waiver of Zendesk’s trademark or other intellectual property rights in that name or logo.
Zendesk Word Marks
If you become aware of any usage of Zendesk trademarks or brands in violation of these Guidelines, please contact us.