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Zendesk AI for iGaming & betting

Raise the game with smarter support

From peak betting surges to VIP care, Zendesk delivers fast, compliant, and personalised player support. Our customers drive 301% ROI with AI now automating +80% of enquiries – freeing your agents to focus on high-value players and winning experiences.

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How Zendesk powers iGaming & betting

Scale support, secure trust, grow loyalty

Stay in the game during peak play

Sports finals, big jackpots, or promotions often trigger ticket spikes. Zendesk scales with demand in every language so players get instant help without ever leaving the game – even when volumes triple.

Deliver VIP care that drives loyalty

High-value players expect more. Zendesk empowers teams to deliver white-glove service across every channel, ensuring VIPs get fast, personalised responses that keep them coming back.

Handle compliance with ease

Stay ahead of Responsible Gambling, KYC, and fraud checks with automated workflows built for regulated markets. Keep every interaction secure, traceable, and audit-ready.

INDUSTRY REPORT

The future of play:
iGaming & Betting Industry Report 2025

  • Know what’s coming next

    Stay ahead with exclusive insights on the innovations, risks, and opportunities transforming the iGaming and Betting landscape.
  • See how leaders win
    Get inspired by how leading operators are adapting – with real-world examples of what’s working, what’s not, and where the industry is heading next.
  • Turn insight into action
    Get practical strategies you can put to work immediately to scale smarter, reduce friction, and build loyalty in a hyper-competitive market.
Download the report

Testimonials

Trusted by iGaming & Betting brands worldwide

Superbet

74%

faster first response time

63%

faster resolutions

“We’re resolving customer issues faster than ever before and over 35% of requests are automated completely. Romanian is a complex language and Zendesk AI agents is the only AI provider we found that could support it at native fluency.”

Customer Service Lead at Superbet

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Zendesk resolution platform

Products that put players first

Insights shaping the future of iGaming & Betting

Article

Customer experience: the hidden ace in iGaming & Betting

Players come for the thrill — but they stay for the experience. Learn why CX is the key to player loyalty, trust, and lifetime value in gambling and betting.

Author: Jasita Lalloo, Director, Commercial at Zendesk

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Article

All bets on AI: scaling iGaming customer support

For over 15 years, scalability has meant growth and efficiency. In iGaming and Betting, it’s not just a buzzword — it’s vital for survival.

Author: Vincent Lhuillier, Senior Customer Success Manager, iGaming SME at Zendesk

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Article

iGaming compliance: redefined through customer support

As regulations intensify, top operators are reimagining support as a compliance-critical touchpoint — driven by unified CX, smart automation, and AI.

Author: Cem Oz, Enterprise Account Executive at Zendesk

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PODCAST

From scripts to Agentic AI: how Bally’s is redefining iGaming customer support

Recorded live at SBC Summit Lisbon 2025, this podcast brings together Zendesk’s Sarah Al-Hussaini and Bally’s Interactive’s Matt Litherland to unpack how Agentic AI is redefining iGaming customer support. 

It’s a real-world look at building trust, managing change, and ensuring quality at scale – with practical tips on meaningful AI implementation, co-led with agents, that drives smarter growth and strengthens player loyalty.

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