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ZENDESK FOR IGAMING & BETTING

High stakes: The CX Strategy Guide for iGaming & Betting

When the pressure peaks, player experience decides who wins. Discover the key pitfalls, proven strategies, and real benchmarks from leading iGaming and Betting operators – and turn peak times into your ultimate competitive advantage.

WHY IT MATTERS

Be ready when demand spikes, and win where others fall behind

Stay ahead of every risk

Avoid the critical player support mistakes that hit hardest when volumes surge, and learn how leading brands prevent them before they strike.

Learn how the best play

Discover the proven strategies and real success stories behind top iGaming and Betting operators who turn pressure into performance.

Benchmark your game

Measure how your CX stacks up against the industry, and uncover what it takes to reach the top tier.

What's inside

Your playbook for peak performance

Download the guide
  • High-stakes pitfalls
    When every second counts, even small missteps can cost you players. Spot the CX blind spots that slow operators down when volume surges.
  • 5 strategies to win under pressure
    Master the proven moves behind top CX teams – from AI and automation to scale and compliance – designed to perform when demand peaks.
  • Industry benchmarks
    Your player support data tells a story. Use real industry benchmarks to uncover where you lead, where you lag, and how to close the gap.
  • CX readiness assessment
    Test your operations against a best-in-class checklist designed to reveal how prepared your teams, tools, and workflows really are for peak play.
  • Your AI advantage
    From predicting surges to powering instant resolutions, discover how AI gives leading operators the precision and speed to outplay the competition.

INDUSTRY REPORT

The future of play:
iGaming & Betting Industry Report 2025

Also, explore the trends shaping the future of iGaming and Betting: from emerging technologies to evolving player expectations.
  • Know what’s coming next

    Stay ahead with exclusive insights on the innovations, risks, and opportunities transforming the iGaming and Betting landscape.
  • See how leaders win
    Get inspired by how leading operators are adapting – with real-world examples of what’s working, what’s not, and where the industry is heading next.
  • Turn insight into action
    Get practical strategies you can put to work immediately to scale smarter, reduce friction, and build loyalty in a hyper-competitive market.

FROM INSIGHT TO IMPACT

How leading iGaming & Betting brands turn strategy into success

Superbet

74%

faster first response time

63%

faster resolutions

“We’re resolving customer issues faster than ever before and over 35% of requests are automated completely. Romanian is a complex language and Zendesk AI agents is the only AI provider we found that could support it at native fluency.”

Customer Service Lead at Superbet

Read customer story

Your CX strategy guide for
iGaming & Betting