The Zendesk Benchmark: customer experience trends how-to guide

Your customers are comparing you to the best customer experience they’ve ever had—every time. It’s a powerful truth with far-reaching consequences for your business, no matter what industry you’re in or the size of your business.

With the Zendesk Benchmark, our data index of 45,000 companies using Zendesk, we explored how top companies tackle customer support to identify what separates leaders from the pack.

With this how-to guide, a companion to our 2019 Zendesk Customer Experience Trends report, we offer you:

  • Five steps to omnichannel mastery
  • The importance of building with an open platform and prioritising connected customer data
  • How to start engaging proactively with customers
  • Which tasks you should delegate to bots
  • The role of high-quality culture and tools in a successful support team

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