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What is WhatsApp Business? Understanding the difference between WhatsApp and WhatsApp Business

Messaging apps have the highest customer satisfaction rating of any support channel and their usage has skyrocketed.

Latest stories

Article
8 min read

How to craft a customer service philosophy that resonates

Providing exceptional customer service is paramount to building brand loyalty – it’s not enough to have just a great product or service.

Article
6 min read

An overview of apps for startups

We know based on our Startups CX Benchmark Report 2020 that fast-growing startups use more apps than their slower-growth counterparts.

Article
15 min read

How to show customer appreciation (+ customer gift guide)

Businesses often narrowly focus on growth and what it takes to acquire a new customer.

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