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Article
8 min read
Value chain analysis how-to: Definition, examples and guide
Value chain analysis (VCA) allows you to increase your company’s profit margin through a deep-level understanding of its inner workings.
Article
10 min read
What is the buyer’s journey? Definition, stages, and examples
Gain a deeper understanding of your audience’s path to purchase so you can improve your sales and marketing efforts.
Article
6 min read
Creative ways to stay connected with remote coworkers (that aren’t a virtual happy hour)
Showing your human side at work can have real benefits, including making us feel more connected and sparking the kind of serendipitous connections that occur naturally in a traditional office setting.
Article
5 min read
How To Create A Positive Work Culture
What is workplace culture? There is more to running a successful business than just turning a…
Article
5 min read
Six things we’re learning about thriving in a hybrid work environment
Over the past couple of years, the pandemic – and numerous lockdowns – have significantly reshaped…
Article
5 min read
Marketing: how to improve customer acquisition
We are forever being reminded that retaining existing customers is more cost-effective than going out and…
Article
4 min read
How to win four years of expected digital growth in just two months
Despite the pandemic, predictions that the money-transfer sector would suffer massively were exaggerated. With far fewer…
Article
4 min read
Future-proofing your customer experience with asynchronous messaging
In a recent study commissioned by Zendesk, just 39% of customer service agents said they were…
Article
4 min read
Get behind these 5 eCommerce trends in 2023
As online shopping enters a period of hyper-growth and competition for consumers intensifies, getting the customer…
Article
4 min read
Building a customer-centric service model for IT services and tech firms
When done right, technology can help companies create great customer experiences. This is why 82% of…
Article
6 min read
Multi channel strategy: how many social channels are too many?
Discover how many social channels brands should be using, and which ones are likely to deliver…
Article
6 min read
The 12 essential customer service skills for every employee
Everyone in an organisation needs to know what it takes to keep customers happy. According to…
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