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Article
8 min read

Value chain analysis how-to: Definition, examples and guide

Value chain analysis (VCA) allows you to increase your company’s profit margin through a deep-level understanding of its inner workings.

Article
10 min read

What is the buyer’s journey? Definition, stages, and examples

Gain a deeper understanding of your audience’s path to purchase so you can improve your sales and marketing efforts.

Article
6 min read

Creative ways to stay connected with remote coworkers (that aren’t a virtual happy hour)

Showing your human side at work can have real benefits, including making us feel more connected and sparking the kind of serendipitous connections that occur naturally in a traditional office setting.

Article
5 min read

How To Create A Positive Work Culture

What is workplace culture? There is more to running a successful business than just turning a…

Article
5 min read

Six things we’re learning about thriving in a hybrid work environment

Over the past couple of years, the pandemic – and numerous lockdowns – have significantly reshaped…

Article
5 min read

Marketing: how to improve customer acquisition

We are forever being reminded that retaining existing customers is more cost-effective than going out and…

Article
4 min read

How to win four years of expected digital growth in just two months

Despite the pandemic, predictions that the money-transfer sector would suffer massively were exaggerated. With far fewer…

Article
4 min read

Future-proofing your customer experience with asynchronous messaging

In a recent study commissioned by Zendesk, just 39% of customer service agents said they were…

Article
4 min read

Get behind these 5 eCommerce trends in 2023

As online shopping enters a period of hyper-growth and competition for consumers intensifies, getting the customer…

Article
4 min read

Building a customer-centric service model for IT services and tech firms

When done right, technology can help companies create great customer experiences. This is why 82% of…

Article
6 min read

Multi channel strategy: how many social channels are too many?

Discover how many social channels brands should be using, and which ones are likely to deliver…

Article
6 min read

The 12 essential customer service skills for every employee

Everyone in an organisation needs to know what it takes to keep customers happy. According to…

Article
4 min read

Here's how a customer-centric approach can help traditional retail banks win back customer trust

While 2020 will certainly go down in history as the year that rocked our economic foundations,…

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Supporting your agents is the key to unlocking business growth

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