Identify relevant content for your FAQ page
Helping customers is a good way for businesses to increase loyalty and boost sales. Helping them to help themselves is even better. A FAQ page in a help center or company knowledge base is an integral part of any self-service strategy. It provides a quick way for customers to find answers to the most commonly asked questions. Deciding what to include in the FAQ section isn't always obvious. Zendesk Guide is changing that.
The inside scoop
What to look for
- Develop and maintain a style guide to ensure consistency and quality
- Ensure articles are short and easy to read
- Recognize who the experts are and make sure they approve the copy
- Avoid using technical terms or jargon if possible
All aboard customer experience
Don't take our word for it. Take a free trial to see how having all the FAQ's — and displaying them for customer reference — can positively impact your business.Get proactive today
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