Customer relationships

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4 ways to bring transparency to the customer experience Article

4 ways to bring transparency to the customer experience

When he was Chief Revenue Officer at PowerReviews, a technology company that helps retailers collect and…

CXM best practices for every business Article

CXM best practices for every business

Customer Experience Management (CXM) has become a buzzworthy concept over the last 10 years as businesses…

Bespoke is coming to a product or service near you Article

Bespoke is coming to a product or service near you

A headline in The Atlantic Monthly proclaimed: “The Future of Marketing is Bespoke Everything.” That might…

7 innovative ways technology is transforming the patient experience Article

7 innovative ways technology is transforming the patient experience

I recently came back from vacation with an insect bite the size and feel of a…

Feeding the needs of today’s experience-hungry customer Article

Feeding the needs of today’s experience-hungry customer

Technology has changed the way we human beings interact with the world. Everything is faster, easier,…

Unlocking the potential for new customer experiences with 5G Article

Unlocking the potential for new customer experiences with 5G

No one knows for sure what a 5G world will look like. Imagine what’s possible if…

Lessons in CX from 3 thriving brands Article

Lessons in CX from 3 thriving brands

One of the things that shocked Mio Adilman when he became host of the Repeat Customer…

5 ways to improve customer trust in your org Article

5 ways to improve customer trust in your org

The way traditional and social media cycles operate today, it is safe to say companies are…

In a digital world, let customer trust be a differentiator Article

In a digital world, let customer trust be a differentiator

People have historically put their faith and assets in large institutions because there weren’t many other…

Putting the sensory into the customer experience Article

Putting the sensory into the customer experience

A few years ago, a study was published that showed that walking barefoot on the Earth,…

Personalization’s deep data foundations Article

Personalization’s deep data foundations

Data-driven personalization is the Holy Grail of marketing today. Various studies, mostly sponsored by retail-related organizations,…

To excel at customer intimacy, you will need data Article

To excel at customer intimacy, you will need data

Technology has reduced barriers to entry across many industries, leading to saturation in some markets and…

What makes for a repeat customer? Podcast host Mio Adilman weighs in Article

What makes for a repeat customer? Podcast host Mio Adilman weighs in

After two years of hosting the Webby-nominated Repeat Customer podcast, Mio Adilman has learned a thing…

5 innovative ways brands are using bots to help customers connect Article

5 innovative ways brands are using bots to help customers connect

“What’s your weirdest family tradition?” That was the first message I sent to Shaun, someone I’ve…

How the Design Institute for Health reimagines patient healthcare Article

How the Design Institute for Health reimagines patient healthcare

When the Design Institute for Health was testing out its prototype for a new clinic for…

Neuroscience: today’s tool for understanding customers and ourselves Article

Neuroscience: today’s tool for understanding customers and ourselves

What if you could have such profound insight into your customers that you literally understood their…

Simple and sophisticated: the “mullet” imperative of seamless CX Article

Simple and sophisticated: the “mullet” imperative of seamless CX

Business is becoming even more like a mullet than we thought. Bear with me. As James…

Where do your customers stand on sustainable packaging? Article

Where do your customers stand on sustainable packaging?

These days, every time I buy something wrapped in plastic, I am haunted by the specter…

How to build a brand that will evolve with your business Article

How to build a brand that will evolve with your business

You’ve landed on the Big Idea, or at least that’s what you and your fellow sleep-deprived…

Why some retailers aren’t affected by the Amazon Effect Article

Why some retailers aren’t affected by the Amazon Effect

Austin-based startup Beardbrand didn’t plan to not sell on Amazon. In fact, James Wilson, a growth…