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4 min read

Here's how a customer-centric approach can help traditional retail banks win back customer trust

While 2020 will certainly go down in history as the year that rocked our economic foundations,…

Article
6 min read

Why creative bot names help build your brand – and better customer relationships

Sometimes a rose by any other name does not smell as sweet – particularly when it comes to your company's chatbot. Learn how to choose a creative and effective company bot name.

Article
1 min read

Supporting Ukraine

Zendesk stands for peace. We will continue to find ways to provide relief for those impacted by the war.

Article
7 min read

What is customer experience optimisation? (+3 actionable tips)

The tech landscape and consumer expectations are ever-changing, which means you’re never truly “finished” with customer experience optimisation. But a few tactics can help boost your efforts.

Article
5 min read

How to launch a digital customer experience transformation

Learn what it means to transform the customer experience and why building a customer insights and action engine is so important.

Article
3 min read

What is an agent touch?

Whether it’s to inform your sales or marketing teams, it’s likely that you’ve done lots of…

Guides and ebooks
6 min read

When do Zendesk automations run?

Automations are a tool within the Zendesk platform that can be used to change ticket properties…

Article
10 min read

Closing the gender gap in customer service leadership roles

Since last International Women’s Day, women have made significant achievements in leadership representation in the workplace.…

Article
4 min read

Don’t forget payments in your 2023 customer service strategy

I tried to buy a gift for someone recently from the website of a top London…

Article
10 min read

How to craft a foolproof go-to-market strategy (+ examples)

With a go-to-market strategy, you can turn your product concepts into tangible goods without chaos or confusion.

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4 min read

How CX will evolve in 2023 and beyond

We couldn’t possibly have predicted the changes that have taken place over the past couple of…

Article
9 min read

How to build customer trust: 4 things to start doing today

Customer trust is key to driving loyalty and business success. To earn it, companies must understand and respect their customers and provide relevant, personalised experiences.

Article
7 min read

Customer success vs. customer experience: what’s the difference?

Customer success vs. customer experience – what differentiates the two? Find out how they’re different and how they work together to improve the customer journey.

Article
4 min read

Shaping the new customer service agenda in 2023

Much of the digital technology at our fingertips today was inconceivable 20 years ago. Some of…

Article
5 min read

8 signs of poor customer service and how to avoid them

Quality customer service is important for every business. It keeps customers happy with your product or…

Article
6 min read

8 ways to adopt and grow a customer service mindset

How do you ensure that your customer service team understands their role and leads the charge when it comes to driving customer satisfaction and loyalty? The answer: help them adopt a customer service mindset.

Article
5 min read

New year, new integrations

New year, new Zendesk app integrations. Learn all about how these new integrations can ease workloads for your sales and support teams.

Article
4 min read

How to build a content strategy for your business

Content marketing is an important part of today’s digital strategies. Over 80% of marketing teams use…

Article
8 min read

Here's why you should be investing more in customer service

According to our research, standout customer service can change anyone's mind—even your most upset customers.

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