Article 4 ways to grow your customer base as a startup
We interviewed startup founders to learn how they built their customer base from the ground up. Here's what they had to say.
Editor’s picks
Service
Article Customer communication: 7 tips to build an effective strategy
A strong customer communication strategy helps ensure your team can deliver consistent brand messaging and build meaningful connections with buyers.
Article Rain or shine, new integrations are in season
No matter the weather, new Zendesk app integrations are here. Learn all about how these new integrations can help out your sales and support teams.
Article Welcome to the CX community: A 5-step guide for new members
Tymeshift's head of community lays out a map of Slack groups, Twitter channels, blogs, and everything else you want to join from the get-go.
Article What is customer satisfaction score? (+ how to measure CSAT)
Customer satisfaction score is one of the most-used metrics for measuring customer loyalty. Here’s how CSAT can help you meet consumer expectations and elevate your business.
Sales
Article A simple, effective consumer behavior model (with examples)
Consumer behavior is an offshoot of behavioral science that sales and marketing orgs use to great effect. Here’s what you need to know.
Article How to set and reach sales quotas (with examples)
A sales quota is a sales target, or goal, that helps sales orgs make a greater impact and improve rep morale.
Article How to create effective sales collateral (examples + tips)
Here’s how to create eye-catching sales collateral and when to use it for maximum effect on your sales pipeline.
Article Suggestive selling definition and techniques (2022 sales guide)
Suggestive selling is a sales tactic where reps recommend additional products or services that will be helpful to prospects. Here’s how to do it successfully.
Culture
Article Bringing the vineyard home: A CX Moment with Wine.com
Zendesk chatted with Wine.com’s Director of Brand Marketing, Addie Wallace, about how Wine.com adds a human touch to purchasing wine online.
Article The business imperative of supporting your people
HR teams have a pivotal role to play as companies navigate profound changes to their workplaces and workforces. But 1 in 4 say they don’t have the tools they need to succeed.
Article Internal customer service: Definition, tips, and examples
Internal customer service can help improve the employee experience at a time when workers are increasingly dissatisfied at work. Here are a few tips.
Article We’re placing some bets on the future of customer experience
Join us at Relate to hear our five big bets on what the customer experience will look like by 2030.
Guides, research, and more
Guide Conversational data orchestration for smart, seamless CX
Get a quick introduction to conversational data orchestration powered by Zendesk.
White Paper 3 ways to deepen trust and build relationships through personalization
Learn how to get personal with comprehensive customer information and build trust across any and every channel.
Guide How to use Zendesk for IT
Find out how IT leaders use Zendesk tools to provide IT service consistently, securely, and at scale.
Browse by topic
Want to take a deeper dive? We’ve got you covered.
Latest stories
Article Zendesk legal terms update 2022
As a service-first company, we update our terms and policies on an annual basis. Here's a summary of the key updates.
Article Value selling framework & methodology for 2022
Value selling puts the needs of the customer first. Try this sales technique to increase your chances of success.
Article That’s a wrap: A look back at Zendesk Relate 2022
We loved seeing you at Zendesk Relate 2022. Here are a few highlights—and a peek into what you can still explore online.
Article How to create actionable buyer personas (examples & tips)
Buyer personas are crucial tools for understanding and delighting your prospects and customers. Here’s what you need to know.
Article The ultimate sales glossary: 100 sales terms to know
You’ll want to learn these key sales terms so you don’t miss a beat.
Guide Your how-to guide to growing with the Zendesk Suite
In this ebook, you'll find best practices and actionable tips for small-but-mighty teams and complex organizations.
Article Introducing new Zendesk Sell innovations to help companies drive revenue
New, enhanced features in Zendesk Sell—including advanced sales analytics, custom objects, and sales engagement tools—empower sales teams to accelerate revenue and increase efficiency.
Article A new era of conversational CRM connects customer conversations across your business
Conversational CRM is a powerful way to create an open, ongoing dialogue between your business and your customers. Learn more about the product announcements from Zendesk Relate 2022.